The meaning of color in the chocolate boxes
It can be said that whether it is in the use of chocolate box packaging design or other aspects, the use of color meaning has spread to all corners of our lives. In this colorful world, chocolate box packaging designers want to make themselves The packaging design of chocolate boxes can bring more sales space to the products and produce a positive communication effect. It is necessary to pay attention to the use and matching of color meanings, and to understand and be familiar with the needs and special taboos of various consumers. The use of unique color language, vivid image design and the concept of running the story through the product are products with a certain symbolic meaning. For example, Dove Chocolate, which was originally just a kind of chocolate, was story-telled by the merchants and was hailed as love The expression of “Def” makes it easy for consumers to accept and have an impact.
The company has successfully shaped the meaning of Dove Chocolate’s love, thereby increasing the visibility of the product and the company. Therefore, as a tool, color communication plays a very important role in chocolate box packaging design. Designers should pay attention to the use and matching of colors in chocolate box packaging design, think about problems from the perspective of customers, and use innovations. The concept of type expresses the characteristics of colors, and combines the characteristics of commodities to bring customers a fresh feeling, thereby guiding people to continuously explore the meaning behind colors in life.